Pia Von Waldau
Hong Kong
Summary
Dynamic leader with a proven track record as Founder & CEO at Inter Media Japan K.K., excelling in strategic planning and client relationship management. Spearheaded innovative campaigns, enhancing brand visibility and engagement. Adept in cross-cultural communication, I fostered a high-performing team, driving creative content development and successful event execution.
Overview
18
18
years of professional experience
Work History
Founder & CEO
Inter Media Japan K.K., Country Branding Agency
Tokyo
11.2012 - 09.2022
- Developed, implemented, and launched the company.
- Oversaw all aspects of operations, including development, marketing, sales, client relationships, publishing, and finance
- Built a team of multi-cultural professionals with diverse skill sets
- Lobbying with key stakeholders
Editor in Chief
BC Media/ Tokyo Weekender Magazine
Tokyo
06.2009 - Current
- Developed editorial strategies for print and digital media to maximize readership and engagement.
- Managed a team of editors, writers, and other staff members responsible for creating high-quality content.
- Identified areas of improvement in existing content, and assisted in developing new content relevant to the target audience.
- Planned public relations activities while maintaining relationships with advertisers and readers.
- Oversaw the production process, including proofreading, printing, and distribution.
- Oversaw budget and financial resources to ensure optimal allocation.
- Executed event planning, generating new concepts that built community engagement.
Strategic Planning-Account Executive-International Coordination
EURO RSCG TOKYO-Global advertising agency- HAVAS group
Tokyo
09.2007 - 04.2009
- Spearheaded brand power and advertising recall surveys for clients including Air France, Jaguar, and Omega
- Coordinated launch of 2009 Air France campaign, overseeing print and OOH advertising efforts
- Directed global coordination efforts for the Tokyo office to enhance operational efficiency
- Monitored industry trends and developments to inform strategic decision-making
Market Research Analyst in the Marketing Team
SYNGENTA Japan KK Ltd
Tokyo
03.2007 - 08.2007
- Produced a comprehensive overview report on Japanese market dynamics.
- Recommended strategies to enhance market share based on data insights
- Conducted business intelligence analysis of competitors to identify market trends
- Utilized statistical software programs, including SPSS, SAS, and STATA, for data analysis
Education
Master of Science - Sustainable Development
SOAS, University of London
London04-2024
Masters degree - International Strategic Management
University of Paris X
Paris, FR01.2007
Foreign exchange student - International Business
University of Doshisha
Kyoto, JP01.2005
Bachelors Degree - Economics
University of Paris X
Paris, FR01.2004
Skills
- Strategic planning and brand strategy
- Public relations and media planning
- Client relationship management and engagement
- Event planning and coordination
- Cross-cultural communication and multilingual skills
- Content development and creative direction
- Team management and leadership
- Creative thinking and innovation
Languages
French
First Language
English
Advanced (C1)
C1
Japanese
Proficient (C2)
C2
Spanish
Intermediate (B1)
B1
Affiliations
- Chair of the Sustainability Committee of the French International School, Hong Kong
- Initiator of the Africa Through Art initiative to promote African contemporary art in Asia
- Director and advisor of Loubatanleh Hotel in Tadjourah, Djibouti
Timeline
Founder & CEO
Inter Media Japan K.K., Country Branding Agency
11.2012 - 09.2022
Editor in Chief
BC Media/ Tokyo Weekender Magazine
06.2009 - Current
Strategic Planning-Account Executive-International Coordination
EURO RSCG TOKYO-Global advertising agency- HAVAS group
09.2007 - 04.2009
Market Research Analyst in the Marketing Team
SYNGENTA Japan KK Ltd
03.2007 - 08.2007
Master of Science - Sustainable Development
SOAS, University of London
Masters degree - International Strategic Management
University of Paris X
Foreign exchange student - International Business
University of Doshisha
Bachelors Degree - Economics
University of Paris X
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